BSD Advertising - Index

BSD Advertising - bsdadvertising - Index

amount of calories you could have had
chocolate that actually tastes good. But
chocolate coins are everywhere, you
can’t avoid them, they give them out at
school, at shul, at the dentist… What
you need to do is prepare yourself for
temptation. Before Chanukah starts eat
the chocolate indulgence of your choice.
For the next eight days you will be able
to resist temptation by feeling guilty.
Retroactive guilt is much more powerful
than future guilt.
But don’t be discouraged. Yes, over the
course of the eight days of Chanukah
you become fat, pimply and poor, but
let’s not forget the deeper meaning
behind Chanukah. Celebrating the nes
of Chanukah reminds us to thank Hashem
for all the nisim we are recipients of
on a daily basis. Chanukah gives us the
excuse to sit with our families without
52
Continuation from pg. 48
The eight pounds of Chanukah
the interruptions of daily life. Watching
the flames slowly burn out, as we sing
together, with the smell of latkes wafting
in the air. The laughter of small children
as they play draidel and open gifts fills
our homes. For eight days we take it in
without discarding it for more “important”
things. It is a time to realize that every
moment with your family is your own
personal miracle to be grateful for. And
if you’re really lucky, maybe you’ll get one
more miracle and that third donut that
you’re bringing to your lips, won’t end up
on your hips. Nah, you’re not that lucky.
Continuation from pg. 50
had a place in today’s market. Use marketing
to convey that idea to the consumer. While the
strengths of large, established competitors may
seem overwhelming - such as deep financial
resources and an established customer base - any
new business has built-in advantages too, such as
more flexibility and the knowledge of how existing
businesses have already positioned themselves in
the marketplace. The fact that you are new and
fresh may seem like an obstacle but use that to
your advantage. The opposite of new and fresh is
not always a good thing.
Every customer is a potential advertisement.
Part of running a good business is treating every
customer as if they are the key to bringing in all
your future business, and conversely turning away
any future business. In a manner of speaking all
business transactions you perform are a marketing
technique. This is the art of referral and word of
mouth, which benefits you will only reap depending
on the quality of your business.
The most important aspect of marketing
is getting your name out there. Create name
recognition. Let your business be seen so that you
become a household name. When the customer
needs you, you should be at the forefront of their
mind. If they need to work too hard to find you, they
will go elsewhere. But don’t forget that marketing
will only bring the customers in, the second step is
keeping your customers happy.